Google Launches Local PlusBox

Google has begun using its new PlusBox feature in local search results. The Local PlusBox appears as a plus sign and hotlink to a Google Map appearing after an AdWords ad in the top position at the top of the page.

Google Local PlusBox

When clicked, the PlusBox will expand right in the search results page, showing a map, address, driving instructions, and phone number, in addition to the location name that appears beneath the last line of ad.

Google Local PlusBox - open

The Local PlusBox will only appear on locally targeted ads. Advertisers will not be charged for clicks on the Local PlusBox, map, or driving instructions; they will only pay for clicks on their local business ad that lead to their landing page.

The Local PlusBox is being rolled out to AdWords accounts in the US, Canada, UK, and Germany.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.