SEW Experts: SEO.edu: Can You Learn SEO From a Book?

It's challenging to learn search marketing. Since the rules are made by the search engines and their algorithms, all we can do is try the tactics we learn from others and see what works and what doesn't. In today's debut SEM.EDU column, "SEO.edu: Can You Learn SEO From a Book?," Symetri Internet Marketing's Ron Jones begins an exploration of some of the best ways to learn SEM and SEO.