SEW Experts: SEO.edu: Can You Learn SEO From a Book?

It's challenging to learn search marketing. Since the rules are made by the search engines and their algorithms, all we can do is try the tactics we learn from others and see what works and what doesn't. In today's debut SEM.EDU column, "SEO.edu: Can You Learn SEO From a Book?," Symetri Internet Marketing's Ron Jones begins an exploration of some of the best ways to learn SEM and SEO.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.