Google Improves AdWords Troubleshooting

Google has upgraded its Ads Diagnostic Tool, a tool that allows AdWords advertisers to determine why their ads may not be showing on a given SERP. Where it previously listed just one reason why an ad might not appear, it now lists multiple reasons, and multiple issues that should be fixed.

The tool is accessible within an AdWords account, either via a magnifying glass icon next to an individual keyword in an ad group or in the account's 'Tools' page.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.