SEW Experts: SEM Agency: Uphill Battle?

There are many challenges involved in setting up a search marketing business. Our new and ever-changing industry presents some unique challenges. In today's debut Business of Search column, "SEM Agency: Uphill Battle?," Elixir Systems' President Fionn Downhill shares some basic business advice on how to get started.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.