SEW Experts: Wherefore Art Thou SEO?

With so many so-called search professionals on the market today, it's easy to pick one that's inept -- or even unscrupulous. So where are all the honest SEOs? In today's Outsourced column, "Wherefore Art Thou SEO?," William Flaiz discusses what to look for in an effective and ethical SEO.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.