SEW Experts: Social Media for SEM Savvy Small Biz Owners

Social media campaigns and traffic generally have lower conversion rates -- especially from sites like Digg, StumbleUpon, and Reddit. A huge percentage of visitors from those sites will never buy anything. The challenge, then, is monetizing the traffic. In today's Little Biz column, "Social Media for SEM Savvy Small Biz Owners," Carrie Hill explains how a small business owner can benefit from social media.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.