Yahoo Finance Partners With CNBC

In another move geared toward building their niched portal/community efforts, Yahoo has partnered with CNBC to increase the information available at Yahoo Finance.

"Under the terms of the agreement, CNBC will provide video clips from its global networks and articles from CNBC.com. The content will be available to Yahoo! Finance users in the U.S. (http://finance.yahoo.com), and will also be available to Yahoo!'s 21 international financial news sites. The video clips will encompass commentary and analysis of the day's top business stories, pre-market opening buzz, interviews, investing and stock-picking segments from CNBC programs including "Mad Money w/Jim Cramer" and "Fast Money" and international market news and analysis from CNBC Europe and CNBC Asia," the press release stated.

I have long thought the development of their niched areas was the way for Yahoo to counter the Google juggernaut. Providing the best community sites - be it finance, sports, health or any of the myriad other topics - allows Yahoo to grab the visitors and make them repeat appreciative users who will then end up using the search boxes strategically placed on the community pages.

Let's see how this works for them.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.