Microsoft Acquires UK Mapping Provider

Microsoft significantly expanded its mapping capabilities in Europe with the acquisition of Multimap, a UK-based online and mobile mapping company. Multimap will operate as a wholly owned subsidiary of Microsoft, within the Online Services Group alongside Virtual Earth and Live Search.

Multimap offers a consumer-facing mapping site that also provides local services via partners, including hotel, holiday-cottage, and restaurant-booking services. Multimap's location-based business services include mapping, proximity searching, routing, aerial images with map overlay, local information, and weather.