Microsoft Acquires UK Mapping Provider

Microsoft significantly expanded its mapping capabilities in Europe with the acquisition of Multimap, a UK-based online and mobile mapping company. Multimap will operate as a wholly owned subsidiary of Microsoft, within the Online Services Group alongside Virtual Earth and Live Search.

Multimap offers a consumer-facing mapping site that also provides local services via partners, including hotel, holiday-cottage, and restaurant-booking services. Multimap's location-based business services include mapping, proximity searching, routing, aerial images with map overlay, local information, and weather.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.