SEW Experts: Brand Strategies for Search Marketing - Part 3

In Parts 1 and 2 of this series, Eric Qualman discussed why you want to buy your brand search terms and how to properly measure them. In today's Brand Equity column, "Brand Strategies for Search Marketing - Part 3," Qualman explores the intricacies of the ongoing maintenance/optimization of your brand terms.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.