SEW Experts: Link Building: DIY In-House vs. Outsourced

A white hot debate started last week when Justilien Gaspard presented five reasons to take link building in-house. In today's Link Love column, "Link Building: DIY In-House vs. Outsourced," Justilien responds to reader comments and continues the in-house vs. outsourcing link building discussion.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.