What's Old Is New Again

There's a hot new ad unit that all the search marketers are talking about. In today's SearchDay, "Search and the Comeback Kid: Part 1," John Tawadros chronicles the rise, fall, and rise again of this old friend with a new twist.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.