SEW Experts: Local Search Lead Gen: Yellowpages.com Ingenio-us Strategy

Late last month, AT&T purchased pay-per-call search platform and advertising network Ingenio. In today's Vertical Challenge column, "Local Search Lead Gen: Yellowpages.com Ingenio-us Strategy," local search expert Michael Boland discusses what this means for AT&T Yellow Pages and, more importantly, Yellowpages.com, its Internet yellow pages (IYP) counterpart.