Reading Between The Lines DoubleClick Deal Will Get Okayed In US

The New York Times wrote an interesting article about the DoubleClick Google deal which suggests the deal will get approved.

The article discussing a possible conflict of interest with the FTC Chairperson Deborah Platt Majoras stated that even if she removed herself the vote would be 2-2. It takes a majority to stop a sale.

Majoras' husband works for Jones Day who has been retained to represent Google in the matter. Interestingly another member of the panel, William E. Kovacic, is married to a partner at Jones Day, though no mention of a possible conflict there was mentioned.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.