SEW Experts: Search Marketing Skills: Tips, No Tricks

If becoming a search apprentice is one key to learning, how does one become an apprentice in search marketing? In today's Search Ads column, "Search Marketing Skills: Tips, No Tricks," Matt Spiegel shares the most important skills needed to break into the search business.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.