Google Listening To SEW Blog? Offers Video Sitemaps

A few days ago SEW Blogger Deborah Richman wrote an article about how tough it was to find videos through the search engines. Yesterday Google announced it now offers Video Sitemaps.

Coincidence maybe.... I tend to think they took our advice.

The new product is "an extension of the Sitemap Protocol that helps make your videos more searchable via Google Video Search," their blog post explained.

As Debbie wrote: "Despite all the search options available, only 33% of consumers find videos to watch through search engines. In addition, 34% of consumers are frustrated when trying to discover videos, and some 62% say it takes them at least a few minutes or more to find videos that interest them."

Though Google claims it was an "effort to help users search all the world's public videos", I believe they took the few days following Debbie's post and added it as a feature.

Nice job Deb! Now if we can only get them to open the algorithm up for public inspection.......

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.