SEW Experts: SEO.edu: Can You Learn SEO From a Book? - Part 2

The general consensus from the SEO community and Search Engine Watch readers: learning SEO solely from a book doesn't cut it. In today's SEM.EDU column, "SEO.edu: Can You Learn SEO From a Book? - Part 2," Ron Jones advises that if you're just starting out on the SEO train, picking up a book might help get you started. But once you've got the basics down -- or think you do -- the next place to continue your education is by reading blogs.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.