SEW Experts: Online Travel SEM Addictions: Web 2.0, Paid Links, Social Media

In today's rapidly changing search marketplace, ideas and technology move faster than the speed of light. Search marketers need to catch up, if they can. In today's Vertical Challenge column, "Online Travel SEM Addictions: Web 2.0, Paid Links, Social Media," travel search expert Elisabeth Osmeloski helps you decide how your company should address this year's hottest topics: Web 2.0, paid links and social media.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.