SEW Experts: SEM Agency: Uphill Battle? - Part 2

After deciding to go out on their own to start a search marketing agency, the main stumbling block for many people is a lack of organizational skills. In today's Business of Search column, "SEM Agency: Uphill Battle? - Part 2," Fionn Downhill covers some basic principles necessary for success.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.