Facebook Search Engine: Livin' the Vida Local Online

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When a global VP of marketing for a multinational company gives me advice, I listen. Brand equity Search Engine Watch Expert Erik Qualman told me the Facebook search engine has reached the tipping point for global brand building online. The reason? Facebook's open API that CMOs can leverage to great effect.

Erik's Google-powered TripAdvisor facebook app (pictured here) shows just one way anyone can start building a global brand and connecting with other professionals, influencers, and global companies via social search. For details on how Facebook stacks up against the competition and how SEMs and VPs of Marketing can benefit, read it and reap.

So this year, with the help of social search experts, I'll be living local online. Facebooking for the first time; Twittering my time away; experimenting with search engines with a social twist. http://searchenginewatch.com/showPage.html?page=3627928

I'm a skeptic -- going in with an open mind -- and the hypothesis that living online in the social search world will be a massive waste of time.

What do you think? Will Facebook die in 2008? Is the social search second life just another Second Life? Or will social search redefine vertical search and transform Google, Yahoo, Live Search and Ask?

First up -- I'll tap Techipedia founder Tamar Weinberg to help me transition my small LinkedIn network to Facebook.

About the author

Kevin Heisler, formerly the executive editor of Search Engine Watch, is a search and advertising industry veteran. His former roles include VP, strategic accounts for integrated digital marketing firm 360i; director of business development for Didit Search Marketing; and search industry analyst at Jupiter Research.

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