Poor Market Less Impact On Online Marketing Of Real Estate

The subprime debacle and poor economic growth has not impacted the online marketing of real estate at least as far as online condos sales seem to indicate, according to newcondosonline.com's profit reports.

The effectiveness of online marketing - specifically search marketing - seems to be showing this success in many areas. Financial services companies have turned heavily to search marketing and have found much success.

This bodes well for the industry and will no doubt be reflected in the increase in budget spends of Fortune 100 companies next year. With the direct nature of the ad to the search, or the optimization and landing pages, our market can be measured and that ability to see ROI will keep money coming into our space.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.