Defining Search in 2007

This year could be defined by social media, blended search, or even the changes in SEO. All told, 2007 is mainly the year that search continued to mature and fit in with other marketing disciplines. In today's SearchDay, "2007: The Year that Search Grew Up," we look at some of the top stories and trends of the past 12 months, and we come to the conclusion that sometimes you need to do more than just get better at what you're already doing.

Of course, there were many other important events in the search world in 2007. Yahoo's constant state of reorganization. Ask's unending push to become a legitimate search contender. AOL and Microsoft's continual morphing into advertising companies. And the acquisitions keep on coming.

For a list of articles, columns, and blog posts about the most significant search-related events of 2007, check out "This Year in Search." And never fear, we'll be back again next year to keep you updated on all that's relevant in the search world.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.