Wikia Search Engine To Launch Test Version Jan. 7

The Jimmy Wales' search engine experiment will launch its test version January 7. The engine - - Wikia - which Wales had stated last year would eventually challenge Google is an open source community driven program.

"Wales says pretending search results come from "some magic algorithm" doesn't help the concept of democracy or transparency, which goes against the characteristics the Web embodies. "All of these things are parts of the puzzle, but it's all going to be released under free license," he says. "The amount of human editorial influence will be much higher than anything we've seen before," CM.com reported.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.