China Limits Video, Audio Podcasts To State Run Sites

The Chinese government will restrict all video and audio content on sites starting next month, the Sydney Morning Herald reported.

"From next month, only state websites will be allowed to carry film or radio programs, the State Administration of Radio, Film and Television (SARFT) said," they reported.

In an effort to control video sharing programs, the government makes the operator remove uploaded content.

"The new rules will put many private video providers in China out of business as only websites fully or for the most part in state ownership will be allowed to offer films and other audiovisual products.

It remained immediately unclear, what consequences the regulations would have for international providers such as YouTube, who operate their servers outside China, or the popular China-based Tudou.com website. YouTube has been repeatedly blocked in China in recent months," SMH noted.

With 150 million internet users, China will soon surpass the US as the largest online market. But with the tight restrictions imposed by the government it will be hard for many to develop normal marketing. Though no doubt many will try. How they do will be watched closely.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.