SEW Experts: There is no Guaranteed Search Engine Ranking

If a company ever finds a way to guarantee organic search engine rankings, that company will undoubtedly go public and have a market cap approaching that of Google's. In today's au Natural column, "Yes, Virgin SEO, There is no Guaranteed Search Engine Ranking," Mark Jackson explains that while selling organic SEO efforts to the executive team can be tough, you can help them understand how this process works and how much it will cost. But you've also got to tell them that results can't be guaranteed.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.