Microsoft adCenter Add-in for Excel - Keyword Research Gold

Microsoft released a monster 64-mb keyword research tool tonight - download it here. The free tool, still in beta, is a culmination of research conducted at their Pac Rim adLab. It's called the Microsoft adCenter Add-in for Excel 2007 - and (obviously) you'll need Excel 2007, which Microsoft offers as a 60-day free trial.

Plans for the product were discussed in December at Search Engine Strategies Chicago.

About the author

PPC Advertising expert David Szetela founded Clix Marketing in 2003, following a 25-year career in technology sales and marketing. He is active in the Search Engine Marketing Professional Organization (SEMPO) and was the author of two lessons in SEMPO's Advanced Search Advertising course. He is a regular speaker at PPC Summit, MarketingSherpa and SES events, and his weekly radio show, PPC Rockstars, is broadcast every Monday at 4 PM EDT on Webmasterradio.fm.