Microsoft adCenter Add-in for Excel - Keyword Research Gold

Microsoft released a monster 64-mb keyword research tool tonight - download it here. The free tool, still in beta, is a culmination of research conducted at their Pac Rim adLab. It's called the Microsoft adCenter Add-in for Excel 2007 - and (obviously) you'll need Excel 2007, which Microsoft offers as a 60-day free trial.

Plans for the product were discussed in December at Search Engine Strategies Chicago.

About the author

PPC advertising expert David Szetela is VP of Search Marketing Operations at Bruce Clay, Inc., a global Internet marketing agency. David has authored two books on PPC search marketing, helping to train up a generation of search marketers. He has been voted one of the top 25 PPC experts for three years in a row by PPC Hero. He is a regular speaker at PPC Summit, Pubcon and search and advertising events, and his weekly radio show, PPC Rockstars, is broadcast on and distributed by iTunes and other major outlets.