SEW Experts: What's Your Link Building Marketing Mix?

Do you have a linkbuilding plan that can be integrated into your comprehensive marketing strategy? In today's By the Numbers column, "What's Your Link Building Marketing Mix?," Eric Enge explains the need to understand the value of inbound links to your Web site, and the need to develop a cohesive strategy for building links.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.