SEW Experts: Local Search Revelations

News flash: people buy stuff on the Internet. It's too bad people still buy a lot more stuff anywhere but on the Internet. In today's Searching for Meaning column, "Local Search Revelations," Kevin Ryan shares new research from Nielsen/NetRatings and local interactive advertising firm WebVisible that seeks to shed some light on the developing local world.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.