YouKu.com: Online Video-Sharing Strong in China

As reported yesterday, in Pew Survey Finds Increased Use Of Video-Sharing, Sites, there has been a 45% year-to-year growth in the United States for the number of users visiting video-sharing sites. Similar strong growth is being experienced in China.

Youku.com, the leading online video sharing website in China reports strong growth in video-sharing and viewing in China. This site has seen a 20-fold increase in its daily video views and daily unique visitors since its formal launch in December 2006. This includes an increase of 30 million daily video views since October 2007 alone with December stats showing 12 million daily unique visitors to the site.
Today, the drivers for growth of online video-sharing in China are similar to those in the United States: interest in finding timely event coverage and the sharing of user-generated content.

According to Victor Koo, Founder and CEO of
Youku.com. ". . . online video has quickly become a mainstream application for users in China, just as it has in the U.S."

It will be interesting to check back in a year to see how the US vs. China numbers compare. Will the meteoric growth continue for online video-sharing? I would not bet against it.

About the author

Amanda Watlington is the owner of Searching for Profit, a search marketing consultancy focusing on the interaction of the consumer with businesses using search engines, RSS, blogs, podcasting or other new media to deliver their message. She is a frequent speaker at Search Engine Strategies, WebmasterWorld and other industry conferences. She's the author of three books and has written feature articles for over thirty magazines and journals. She has twenty years of experience as a communications, sales and business strategy consultant, and over ten years as a search marketer.