SEW Experts: Google AdWords 101: Landing Pages

Last time, we looked at the basic steps to set up a Google AdWords campaign. In today's SEM Crossfire column, "Google AdWords 101: Landing Pages," Frank Watson shows you how to use A/B testing to improve it.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.