Google Conversion Optimizer Out of Beta

Google has expanded its Conversion Optimizer bid management feature to make it available to all advertisers whose campaigns have enabled AdWords Conversion Tracking and accrued at least 200 conversions in the past 30 days.

Advertisers specify a maximum CPA bid, and then the tool will use historical information about the campaign to automatically generate an optimal CPC bid for each auction. Advertisers still pay per click, but no longer have to manually adjust their bids to reach CPA goals. The product launched in beta in September.

There are some limitations to campaigns using Conversion Optimizer. According to the AdWords Help Center, the features that are not compatible with Conversion Optimizer include position preference, budget optimizer, placement targeting, advanced ad scheduling, preferred cost bidding, and separate content bids. Also, Conversion Optimizer campaigns may not be modified using the AdWords Editor or the AdWords API.

For campaigns meeting these criteria, the product can be a real time-saver, doing the heavy lifting to ensure ads are shown when they are most likely to convert. Conversion Optimizer takes into account factors like the conversion history of a given search query, location of the user, and conversion history of particular sites in the Content Network.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.