SEW Experts: Search Engine Marketing on the Efficient Frontier - Part 2

Mention the word "algorithm" and media buyers and online marketers flee for cover. But the list of SEM firms and technology providers that offer proprietary technology with sophisticated algorithms is growing. In today's Search Engine WarGames column, "Search Engine Marketing on the Efficient Frontier - Part 2," Kevin Heisler shows that while algorithms are not online marketing's silver bullet, they are pushing traditional ad agencies and some interactive agencies in the right direction.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.