Cheap Computing Will Change Everything

Nick Carr, author of The Big Switch: Rewiring the World from Edison to Google, is the keynote speaker at Search Engine Strategies London, which will be held February 19-21, 2008, at the Business Design Centre in Islington.

In his book, Carr discusses how cheap electricity changed society 100 years ago, and cheap computing is in the process of changing society today.

"Cheap power delivered over a universal grid revolutionized the processing of physical materials. Cheap computing delivered over a universal grid is revolutionizing the processing of informational or intellectual goods," says Carr in today's SearchDay, "Q&A with Nick Carr, Author of The Big Switch."

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.