SEW Experts: Search Doesn't Matter

Is Google the Microsoft of the new millennium? Does search matter the way IT did four years ago? In today's Searching for Meaning column, "Search Doesn't Matter," Kevin Ryan looks at how Nick Carr's new book, The Big Switch: Rewiring the World from Edison to Google, and his previous one, Does IT Matter? Information Technology and the Corrosion of Competitive Advantage, apply to search engine marketing today.