SEW Experts: Search Doesn't Matter

Is Google the Microsoft of the new millennium? Does search matter the way IT did four years ago? In today's Searching for Meaning column, "Search Doesn't Matter," Kevin Ryan looks at how Nick Carr's new book, The Big Switch: Rewiring the World from Edison to Google, and his previous one, Does IT Matter? Information Technology and the Corrosion of Competitive Advantage, apply to search engine marketing today.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.