Google American Idol: Competition For AdWords Local Search Talent

Search marketing firms and in-house teams often have a hard time finding qualified PPC employees. Now Google may change all that by challenging students all over the world to compete with others in an AdWords marketing competition, indoctrinating college students to the PPC culture and boosting SME participation in local search.

Professors and over 8000 students (724 US teams) from all over the world are already signed up to participate before the Feb 1 deadline for entries.

What's the Google grand prize? And how much Google "monopoly" money do students and local businesses get to play with?

The lucky winners will compete to visit Google's Mountain View, California headquarters and connect with the acclaimed AdWords team. Each student group will receive $200 in AdWords credits and will set out to market local businesses after crafting a strategy.

After submitting a report, a global panel of experts will judge the competition. “The Challenge is open to any higher education institution from anywhere in the world. To participate, register before Feb 1st 2008. Please note that to register, you must be an academic employed by a higher education institution and conducting lectures or seminars for students. Students cannot register”

Professors and over 8000 students (724 US teams) from all over the world are already signed up to participate. More details can be found at http://www.google.com/onlinechallenge/index.html

About the author

Marty is author of "Killer Facebook Ads" (Wiley/Sybex 2011) and CEO of aimClear, an online marketing agency that has managed Facebook ad campaigns generating over 10 billion impressions internationally. Client credits include MarthaStewart.com, Siemens, Second Life, Budget Direct, and other global brands.

He’s written extensively for respected Internet marketing trade publications and been quoted in many others. aimClear Blog has been cited as among the Technorati Top 10 Small Business Blogs, Cison Top Ten Social Media Blogs, PRWeb’s 25 Essential Public Relations Blogs You Should Be Reading, and listed in the AdAge Power150.

A fixture on the international conference circuit, Marty speaks regularly at Search Engine Strategies (SES). Marty founded and produces the aimClear Full Day Facebook Marketing Intensive Workshop.

He has been described as “not your typical agency type.” A “social media maverick” and “more innovator than follower.” aimClear has become internationally recognized for its work in demographic research, especially as pertains to search, Facebook, and LInkedIn.

Marty and his aimClear team specialize in paid and organic search and social online marketing. aimClear’s services include blended search and social demographic research; search engine optimization (SEO) technical and semantic audits, analytics monitoring, and consulting; pay-per-click (PPC) audits, setup, testing, and ongoing management; online reputation management (ORM) dashboard configuration and ongoing monitoring; social media marketing consulting and data-driven community management; public relations; and copywriting.