Measure Blog Success without Spending a Fortune

world.jpgSearch Marketers reach for blog style content management systems more and more these days for marketing applications. Free open source blogging software like WordPress make publishing viral content and interacting with social communities turnkey and easy. That said, measuring the success of the effort can be an expensive and daunting task. Making things more complicated, Google Analytics web stats is not always the most useful package for on-site blog metrics.

Leading business blog-evangelist Lee Odden has posted a killer list of 20 blog analytics tools, ranging from free to very inexpensive, that his TopRank Marketing crew use internally and with clients. It's a must-read metrics primer for anyone serious about (or even considering) blogging as a marketing tool.

About the author

Marty is author of "Killer Facebook Ads" (Wiley/Sybex 2011) and CEO of aimClear, an online marketing agency that has managed Facebook ad campaigns generating over 10 billion impressions internationally. Client credits include, Siemens, Second Life, Budget Direct, and other global brands.

He’s written extensively for respected Internet marketing trade publications and been quoted in many others. aimClear Blog has been cited as among the Technorati Top 10 Small Business Blogs, Cison Top Ten Social Media Blogs, PRWeb’s 25 Essential Public Relations Blogs You Should Be Reading, and listed in the AdAge Power150.

A fixture on the international conference circuit, Marty speaks regularly at Search Engine Strategies (SES). Marty founded and produces the aimClear Full Day Facebook Marketing Intensive Workshop.

He has been described as “not your typical agency type.” A “social media maverick” and “more innovator than follower.” aimClear has become internationally recognized for its work in demographic research, especially as pertains to search, Facebook, and LInkedIn.

Marty and his aimClear team specialize in paid and organic search and social online marketing. aimClear’s services include blended search and social demographic research; search engine optimization (SEO) technical and semantic audits, analytics monitoring, and consulting; pay-per-click (PPC) audits, setup, testing, and ongoing management; online reputation management (ORM) dashboard configuration and ongoing monitoring; social media marketing consulting and data-driven community management; public relations; and copywriting.