Imagine the unbridled joy last night as RSS publishers went to bed absolutely giddy over massive boosts in RSS subscriptions to their website or blog. Too bad it wasn't real. RSS feeds are a critical measure of website's popularity and the impact of marketing. An increasing feed subscription count can be a key metric, speaking to the success of search marketing efforts-or not.
My company blog, aimClearBlog, jammed from our normal RSS subscription count to around 2700 subscribers in about 3 hours, resulting in our opening a slightly better bottle of wine than usual as congratulations emails from supporters trickled in.
Popular RSS to email-blast subscription service FeedBlitz is to blame. The subscription tally is getting back to normal though the FeedBlitz subscription count is still somewhat inflated.
Similar reports are rolling in from all over the Internet. The phony Feed count bonanza is covered in this support posting from FeedBurner.