Blackle Is the New Google, Plus Greener Gadgets

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Blackle is the new Green Google. Last year ecoIron blog reported Google would save mega megawatts by converting its famous whitespace to a black background. With the advent of Google Custom Search Engine, Mark Ontkush's brilliant idea became a reality. Blackle was born.

Joining the black is the new green search revolution: Blackoogle.

Core77 design network blogger Jeannie Chloe named Heap Media's Blackle one of the industrial design highlights of the year. Now Core77 is teaming up with Greener Gadgets to hold the Greener Gadgets competition (enter here by Jan 27, 2008) culminating in the Greener Gadgets conference on February 1st in NYC.

You can read more about Blackle and Blackoogle on some great blogs here, here, and here.

About the author

Kevin Heisler, formerly the executive editor of Search Engine Watch, is a search and advertising industry veteran. His former roles include VP, strategic accounts for integrated digital marketing firm 360i; director of business development for Didit Search Marketing; and search industry analyst at Jupiter Research.

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