Update: 1,500 to 2,500 Yahoo Layoffs Confirmed in Writing?


Yahoo may have taken a Sanford C. Bernstein analyst recommendation to heart -- or heartless -- depending on whether you're an activist investor or Yahoo employee.

This weekend, Former Wall St. Analyst Henry Blodget reports Yahoo has a hit list of 1,500 to 2,500 employees targeted for layoffs by division heads, at the behest of Jerry Yang, Yahoo's co-founder and CEO.

Search guru John Battelle has long advocated the type of search spinout advocated by the WSJ this weekend, as shown by his prescient May 2007 post. (No surprise to Search Engine Watch readers.)

Our sources indicate the only safe place at Yahoo right now: Right Media.

No doubt a leaner and meaner -- or kinder and gentler -- Yahoo will emerge before Jerry Yang's January 29 analyst conference call when all shall be revealed to Wall Street and the search world.

Potential alliances between search engines -- Yahoo and MSN? Google and Yahoo? MSN and Ask? -- will continue to play out in '08.

About the author

Kevin Heisler, formerly the executive editor of Search Engine Watch, is a search and advertising industry veteran. His former roles include VP, strategic accounts for integrated digital marketing firm 360i; director of business development for Didit Search Marketing; and search industry analyst at Jupiter Research.

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