Microsoft Launches New Ad Campaign for Live Search

In the spirit of its Ms. Dewey experiment, Microsoft has launched a new site, Left vs. Right, which pits opponents from two sides of the political spectrum. Left-leaning "Patrick O'Neil" and right-wing "Britt Hayes" trade barbs about each other's hygiene, political views, and intelligence.

As with Ms. Dewey, when a user does not type anything into the search box, the characters wait patiently for a while and then will begin a new skit. When a user types in a keyword or question about certain issues, the two characters will share a humorous exchange about the topic.

Left-vs-Right

Microsoft is also promoting the site with a snarky ad campaign. The press release from the right leads off, "Hybrid-hugging liberals beware. Conservative truth is on the march." The release from the left asks, "Is Dick Cheney planning on shooting you?

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.