SEW Experts: Link Building Case Study for Luxury Hotels

Opportunities for creative link building solutions are plentiful. Just solve a user problem, like a concierge at a luxury hotel. In today's Link Love column, "Link Building Case Study for Luxury Hotels," Justilien Gaspard shows how a hotel's Web site can improve guest satisfaction and branding.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.