Google AdWords Beta Testing Demographic Bidding

Seems Google is taking advantage of some of the DoubleClick features already. Demographic bidding is now being beta tested, according to the latest entry at Inside AdWords.

"Demographic bidding is a way to help your ads reach audiences of a certain age or gender. If you want your ads to be seen by women aged 18-24, or people over 55, demographic bidding can help," the AdWords Help Center states on the page you can sign up for the beat test.

This will prove to be an interesting addition - though the MSN offering has not proven outstanding as yet - given the amount of traffic Google has to sort in to age demographics.

Have a product that is particularly of interest to women between the ages of 21-35 - give it a shot. Why pitch to a male searcher when they would not be interested.

We will follow this addition with interest. A thread to discuss it has been set up here (thanks beu for bringing this late breaking news).

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.