SEW Experts: Online Retail SEO: Holiday Shopping Seasonality

The Q4 holiday season makes or breaks the success of online retail. Yet many companies don't realize how important the holidays are for SEO. In today's Big Biz column, "Online Retail SEO: Holiday Shopping Seasonality," Aaron Shear outlines a variety of factors revolving around seasonality that retailers must take into account for SEO to be successful.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.