SEW Experts: The Future of Search: All the Media That's Fit to Be Googled

The battle between search engines and human beings has moved to a new stage where online advertising and search ads are overtaking the search engine. In today's Search Engine WarGames column, "The Future of Search: All the Media That's Fit To Be Googled," Kevin Heisler looks at Google's forays into TV, radio, newspapers.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.