Balogh Named New Yahoo CTO

Aristotle "Ari" Balogh, 43, was named CTO for Yahoo! today, according to the Yahoo press release.

"World-class technology development is a critical part of Yahoo!'s strategy. Bringing a strong technology leader on board to drive engineering and operational excellence across our technology group has been a significant priority for the company," said Yang. "In Ari Balogh, Yahoo! is adding one of the industry's most talented leaders to our bench-strength of technology experts. With a proven track record for successfully leading large scale engineering initiatives and driving rapid cycles of technology innovation, Ari's leadership skills are well suited to leading Yahoo!'s development efforts as we continue in our mission to deliver the best, most indispensable experiences on the Internet."

Seems like this was good timing. CEO Jerry Yang gives his quarterly earnings report very soon.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.