Who Are The Real Online Influencers?

The prominent players in our space may not have the impact they think they have, if you follow the ideas explored in Guy Kawasaki's recent blog post.

Having read the article and the stories it links out to, I have to say that the dynamic of the web may have changed who and what has sway and how things become popular in the internet age. With the myriad of social networks and fun interactive tools everyone has access to these days, is it any wonder that authority is a fleeting thing and the power of influence can fall in the hands of flip teenagers and cranky seniors who can turn a creative phrase.

Trendsetters may no longer be the term of the new millennium - maybe hip is giving way to hap - as in happenstance. I am waiting for my 15 year-old to use that term - "he is so hap" and I will know I am on to something.

I read a lot of different blogs and occasionally read Guy's - but it was so 'hap' that I found this one today.....

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.