Is EU Softening On Online Activites, Acquisitions

Seems the European Union is becoming more sensitive to the workings of the internet. Recent rulings have changed their once strong position about its impact on Europe and its people.

Recent reports tell that they are ready to approve the acquisition of DoubleClick by Google - regardless of what had previously been thought to be a move closer to an online monopoly.

The latest is their decision not to make ISPs give the information of users who have used P2P software for sharing files, a battle that has been fought globally for copyright issues of music and film.

"The European Union's highest court ruled this week that Internet service providers in the EU do not have to give entertainment companies the names of Web users suspected of illegal file sharing.

Internet service providers only have to disclose the names of suspects in criminal cases, not in civil lawsuits, the EU court upheld.

EU countries generally provide consumers a broad range of privacy protections," AVN reported today.

It will be worth watching how these new decisions change the internet legal landscape in Europe.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.