I'm constantly on the lookout for software tools and services that help us serve our clients better. Since I've been a closet geek and software junkie my entire life, I get a mild kick when I come across software that's well-designed and provides value and features that really stand out. Yesterday I was tipped off to one that almost literally knocked me out of my chair.
It's called CrazyEgg, and it analyzes site visitor behavior in ways I didn't think possible -- and presents the results in a strikingly powerful, engaging manner.
The thing is so chock full of features that time and blog space don't allow me to go into too much depth. In a nutshell it lets you see exactly what elements a site page visitor clicks on - in various graphically-rich ways - like a scatter-map (they call it "confetti"), or a "heat map," or a variety of other views.
It also allows you to test page variations against each other in novel ways - absolute gold for conversion optimizing.
Best of all, it delivers tremendous value, available elsewhere at a much higher cost. But they're giving away most of the valuable functions for free.
Run, don't walk.
P.S. Rumor has it a search industry luminary is behind the service.