SEW Experts: Optimizing the Planet: SEO on a Global Scale

When building an SEO team to provide global services, it's necessary to recruit skilled, multilingual SEO experts -- no easy task. In today's Outsourced column, "Optimizing the Planet: SEO on a Global Scale," William Flaiz shows that the benefits of investment in infrastructure are reaped across both the domestic and international playing fields.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.