SEW Experts: Rewriting URLs: SEO for CMS, E-Commerce, and Dynamic Sites

There's as much confusion and controversy surrounding URL rewriting as Darwin's theory of evolution. In today's SEM Crossfire column, "Rewriting URLs: SEO for CMS, E-Commerce, and Dynamic Sites," Chris Boggs says that just as Darwin's "survival of the fittest" means species most suited for their environment will adapt and survive, URLs need to adapt too.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.