Super Bowl Advertisers Mostly Unprepared, Search-wise

It seems that every year it's the same story. Advertisers pony up big bucks to create and air an ad during the Super Bowl, then fail to prepare for what most people are going to do when they get back home after the game or to work on Monday: search for the ads they saw.

This year seems to be shaping up in much the same way, unfortunately. We'll look at the full results on Monday, but in preparation for the big game, Reprise Media's Peter Hershberg takes a look at the search presence of some past and potential advertisers in today's SearchDay, "Super Bowl Advertiser Search Trends."

To keep up with the ads during the game, you can follow "Scorecard" on Twitter. That's an account that Reprise Media set up for just such a purpose.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.